Thursday, June 3, 2010

Estee Lauder to Acquire Smashbox

Since I am still stuck in wedding la-la land (aka oohing and aahing over pics and video), I have been a bit slow in being on top of cosmetics news. I recently learned that Estee Lauder is purchasing Smashbox! Smashbox will still continue to produce their great products but the acquisition is going to help EL attact a younger consumer base. It's interesting how EL owns most of my fave cosmetic brands...

If you want to read more about the official press release, click here.

1 comment:

  1. come back :) tell us what's been going on! i'm sure everything was lovely..the couple of photos that you posted look gorgeous xx



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